060 – Economic Development Secrets – Carla Pendergraft, Waco Convention and Visitors Bureau

This month’s Economic Development Secrets episode focuses on tourism with our special guest Carla Pendergraft, Director of Marketing for the Waco Convention and Visitors Bureau.   

Carla shares details on Waco’s top attractions (hint: Magnolia Market!) and discusses how attracting visitors and getting ‘heads in beds’ can actually enhance quality of life for residents. Despite a big drop in tourism in 2020, Waco as a destination is coming back strong in 2021.

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