This month’s special guest is Tracye McDaniel, President at TIP Strategies. Tracye is a recognized trailblazer in the economic development and travel marketing industry. She has been a trusted advisor to CEOs, nonprofits, public organizations and private enterprises for more than three decades. As a widely recognized strategist with C-Suite level experience in all facets of the industry, Tracye has earned a reputation of creating mutually beneficial strategic partnerships across a broad spectrum of industries. Prior to joining TIP, Tracye founded McDaniel Strategy Ecosystems and served as president and CEO for two separate state-level marketing and lead-generation organizations: first in New Jersey (where she was appointed by then newly elected New Jersey governor, Chris Christie, and business leaders to serve as the founding CEO of Choose New Jersey) and later in Texas (where she headed up the Texas Economic Development Corporation).
Her expertise in international business development and marketing spans more than 50 countries. Tracye also served as executive vice president and COO of the Greater Houston Partnership where she teamed with business leaders to raise more than $32 million and to devise and execute Opportunity Houston, the organization’s successful economic development global marketing and lead generation initiative. She holds a Bachelor of Science in Communications from the University of Texas at Austin.